ALAN CHUNG / DROP 01 / THE JUNZI BLAZER / MATERIAL STUDY

MATERIAL GATE / 01

What should
the Junzi feel like?

Before a blazer becomes a product, the cloth has to establish its character. We are testing a performance wool-blend direction against a 100% lightweight wool benchmark and a wool/cotton alternative.

PRE-SAMPLE / NOT PRODUCTION-READY

THE COMMERCIAL QUESTION

€189 is a discipline.

Current competitors establish a broad contemporary high-street tailoring frame: COS currently spans roughly €149–€299 across men's blazers, with relaxed and unstructured wool/wool-blend options around €229–€249; ARKET currently lists wool-cotton and lightweight-wool tailoring around €179–€199. citeturn0search4turn0search7

Alan Chung should not claim luxury construction at €189. The proposition is better proportion + coherent wardrobe system + considered fabric + accessible contemporary pricing.

THREE SAMPLE DIRECTIONS

A / PERFORMANCE

Wool + recycled polyester + elastane

Test for crease recovery, durability and cost control. The hand must remain matte and dry rather than corporate-shiny.

B / BENCHMARK

Lightweight 100% wool

Quality reference for drape, hand, breathability and tailoring credibility. It may not be the commercial winner.

C / CITY

Wool + cotton

Test for tactile character and less formal presence; evaluate crease behaviour and seasonal usefulness.

TEST PROTOCOL

Feel it.
Then measure it.

01

HAND / DRAPE

Physical comparison on the same pattern block.

02

PERFORMANCE

Crease recovery, abrasion, pilling and dimensional stability.

03

TAILORING

Shoulder stability, lapel roll, pressing response and sleeve movement.

04

COST

Full landed model, not fabric-only costing.

GATE TO PRODUCTION SPEC

01

FABRIC

Composition and supplier documentation confirmed.

02

FIT

Prototype approved on the intended European adult block.

03

COST

Landed cost and target margin established.

04

COMPLIANCE

Care, fibre, origin and labelling requirements established.

Until these gates are passed, the Junzi remains Design Development / Pre-Sample. The public website must not imply production-ready inventory.